Talented Ladies Club
As Creative Director of Talented Ladies Club, I am charge of the visual identity of this online resource. TLC is a female-led organisation - created by Hannah Vinall - on a mission to unlock the professional and personal potential of women through high quality content, online training and social community. She enlisted me from the start to create the look and feel of the website and branding together.
The flower shaped icon was inspired by the different potential facets of women's lives that come together organically for work/life balance. The colours were then used to reflect different areas covered by articles in the website: family, work, relationships, wellbeing, money, travel etc.
Poster illustration for TLC's motto 'Expect Great Things'.
Each class or course, aimed at entrepreneurs and freelancers, needed a separate identity using a complimentary palette for marketing purposes.
