Rachael's Cupcakes
New identity and website brand guidelines for Rachael's Kitchen, a hugely successful UK based handmade cupcake delivery company. Rachael wanted a slightly vintage art deco inspired logo that would incorporate her previous logo lettering for continuity - but still keeping a bright, modern look.
I also designed the metal tins that the cupcakes can be delivered or presented in.
Rachael was very keen to reduce waste (ie. throwaway paper packaging) as much as possible and provide a box that could come with ideas for reuse - like a keepsake tin or a mending box!
My work also consisted of working with developer Alan at Dare to Think on the illustrations and colour ways to accompany his website design.
