Kate Taylor - Practical Magic
Kate Taylor is a 'life design and business empowerment coach'. She is as exuberant, joyful and inspiring and therefore needed something to reflect that in her marketing material and branding for her courses. I was excited that she asked me to create the brand guides for several of these, including the Practical Magic Facilitation Programme.
Kate Taylor's Practical Magic Facilitation Programme trains you to coach others to unlock the power of inner wisdom and empower lives.
I was asked to create a logo and branding for the course based around the Activation Deck visuals which are brightly illustrated cards. The identity needed to stand alone but mesh with the colourful palette that already existed.
This deck of 52 vibrantly illustrated cards is a life coach in a box. It busts procrastination, creates new strategies, and helps you become your own life coach in any moment...all with a little rock n' roll vibe. The logo had to reflect this cool spark.
