Cheeky Boy Sauces
Logo and packaging design for Cheeky Boy Sauces, with agency Brand of Hope and Glory. A unique range of street food spicy sauces ranging from sweet to heat. The idea behind the branding was a nod to American diners and condiments, but also the creator's heritage and travels.
Starting with a base of three original flavours, Cheeky boy has expanded to include more tastes from around the world.
The 'Cheeky Boy' character illustration was based on a childhood photo of the company's CEO that he supplied - the brand is greatly influenced by his playful attitude.
The sauces have unique flavours that reflect the local cultures, therefore needed a separate iconography for each.
